Sky Store
Improving the discovery of content on Sky Store
My Role: UI Design | Tools: Sketch & Invision
Challenge
Finding specific movies on Sky Store can be challenging due to the large volume of available content. This makes the discovery process difficult for users, leading to frustration and a poor user experience.
Solution
We introduced a filtering feature to refine the browsing experience and make content discovery easier. This solution involved designing intuitive filters, conducting competitive research, and ensuring the design adhered to Sky's brand guidelines.
Benefits
Enhanced user experience with easier and faster content discovery.
Increased user engagement and satisfaction.
Streamlined search process across all platforms.
Key business achievements:
Improved discoverability of content, leading to higher engagement and usage, boosting revenue.
Design Process
Research
User flow
Wireframes & Sketching
UI Design
Prototype & Testing
Launch
Research
We started with competitive research to understand how other platforms handle content filtering. This involved analysing the types of filters used and their effectiveness in improving content discovery.
User Flow
We mapped out the user flow to ensure a seamless experience when using the new filtering feature. This included defining entry points for the filters, interactions within the search results, and the overall journey to find and select content.
Wireframes/Sketching
Based on the user flow, we created wireframes and sketches to visualise the filtering feature. These initial designs focused on simplicity and usability, ensuring users could easily apply and remove filters.
UI Design
We developed high-fidelity UI designs, incorporating Sky's brand colors and design guidelines. This step was crucial to ensure a consistent look and feel across all platforms.
Cross-Platform Considerations
Given the cross-platform nature of Sky Store, we tailored the filtering functionality to suit different devices while maintaining a consistent outcome. This meant slight variations in the user interface and interactions, depending on whether users were on mobile, tablet, or desktop.
Prototype and Testing
We created prototypes to test the new filtering feature with users. Feedback from these tests was used to make iterative improvements, ensuring the feature met user needs and expectations.
Launch
The filtering feature was successfully launched on Sky Store across all platforms. Users can now easily apply filters to refine their search results and discover content more efficiently. It can be readily seen at Sky Store
Like what you’ve seen?
Feel free to reach out, and let's see how I can help meet your design needs or fit into your team. Let's chat!
