About Me
Hey, I’m Ansbert an experienced cross platform Product Designer and keen visual creative.
Through my design process I aim to solve design problems, using the latest UX and UI tools. I am always looking to develop my skills and collaborate with like-minded people.
My aim is to inspire new designers to speak confidently about their product design work.
Design Process
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Collaborate with stakeholders to clarify business goals.
Catch up with engineers and developers, to keep them well informed from the very beginning of the process.
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I dive into understanding the problem and user needs through user research, competitor analysis, and gathering qualitative data.
Benchmarking also plays a key part
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Next I would brainstorming solutions. I create wireframes and low-fidelity prototypes to explore potential layouts and features.
During this phase, I also collaborate with stakeholders to generate and refine ideas.
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I create prototypes and conduct usability testing to gather feedback from users.
I iterate based on this feedback to ensure the design is intuitive and user-friendly.
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Iterations & High Fidelity UI
Design Critique & Feedback
Collaboration with developers to ensure smooth handoff
Delivery & Design System sync
Presentation
My Experience
Onmo
Senior Product Designer
October 2023 - September 2024
Create and test prototypes to validate usability and showcase design concepts to stakeholders.
Contribute to the maintenance and evolution of our design system.
Research & Design new pages for our internal tools.
In-depth involvement in the Product Design process, actively contributing to and leading specific areas.
Collaborate closely with developers to ensure seamless implementation of designs, ensuring a smooth transition from concept to launch.
Key business achievement:
• Increased user engagement and conversions through a redesigned landing page and app.
Nomo Bank
Senior Product Designer
June 2021 - May 2023
Actively contribute towards product vision and user-centricity
Develop new product concepts, storyboards, detailed interaction designs, screen flows, and prototypes to articulate solutions
Work closely with the scrum team to ideate & iterate on designs
Plan and conduct usability testing and A/B testing to iteratively validate and improve design solutions
Key business achievement:
Launched multi-currency feature and Apple Pay, boosting user uptake.
American Express
Product Designer
2019 - May 2021
Create pixel-perfect, interfaces and original, eye-catching visual design.
Presenting designs to fellow designers & product owners.
Deliver high quality work on schedules in a dynamic, agile product environment.
Produce interactive prototypes for internal experimentation and usability testing.
Recommend and critique design features, ensuring the feedback given is inline with the needs of the user.
Key business achievement:
Improved "Pay with Points" feature, which increased user loyalty and usability.
Sky
UI Designer
2015 - 2019
Maintained and developed UI design system across TV, Web and mobile.
Created specifications for development teams and prototypers.
Worked with UX to move from wireframes to polished design.
Maintained expertise in associated software, technology and industry trends.
Key business achievement:
Improved user interface for Sky Q and Sky Store, enhancing engagement and satisfaction.
Perform
Mid - Digital Designer
2012 - 2015
Designed and produced flash & image based promotions for marketing clients.
Assisted in the design of commercially focused and user-friendly websites in accordance with existing brand guidelines.
Provided design and production support to other departments when called upon.
